"Cancer, comedy and a cure - Young cancer patient uses blame game to amuse and save lives" via MSNBC
Doug Ulman, president and CEO of the Lance Armstrong Foundation and a cancer survivor, found out about Olanoff’s campaign from colleague Brooke McMillan, Livestrong’s online community evangelist. “I think it’s a creative and innovative way to engage people in the fight against cancer,” Ulman said in an e-mail. He believes the partnership between Livestrong and #blamedrewscancer is a great fit because both organizations are known to “push the envelope in a way that grabs people’s attention about the global cancer epidemic. The more people who can help spotlight this disease, the more it cannot be ignored.”
McMillan is also excited about the partnership. “I think that people in this space [social networking] completely get it, it’s sort of sarcasm …. it is a reminder that cancer is much bigger than losing your keys or breaking your collarbone.”
